Wellness Journey Personas
Likes: being outside, fitness apps, doing things on his own
Dislikes: going to the dentist
Goals: get in shape for upcoming climbing trip, feel better in general
Challenges: staying motivated, sometimes struggles with depression
Uses rewards $ on: new climbing gear and Sierra Club membership
| Activity | Points |
| Getting Started | |
| Activates account via SSO and completes registration | 2,000 |
| Connects activity device | 1,000 |
| Logs into mobile app | 1,000 |
| Sets well-being goal | 200 |
| Sets interest areas every quarter | 400 |
| Completes Health Assessment | 2,000 |
| Stanford Programs | |
| Does BeWell Check-in | 2,000 |
| Attends 1 live Healthy Living class in real time | 4,000 |
| Completes 2 personal training sessions | 2,000 |
| Attends Wellness Fair | 1,000 |
| Preventative Care | |
| Gets annual health exam | 250 |
| Gets annual dental exam | 250 |
| Daily Cards | |
| Completes 2 Daily Cards (40 points/day), 10 days in a month for 9 months | 3,600 |
| Bonus: Completes 10 daily cards in a month (100 points/month) | 900 |
| Healthy Habits | |
| Tracks healthy habits 5 days in a month for first time | 100 |
| Tracks 3 Healthy Habits (30 points/day), 10 days in a month for 9 months | 2,700 |
| Bonus: Tracks Healthy Habits 10 days in a month (200 points) for 9 months | 1,800 |
| Activity | |
| Takes 5,000 steps/day, 20 days in a month for 9 months | 9,000 |
| Bonus: Tracks active minutes 10 days in a month (100 points/month) | 900 |
| TOTAL | 35,100 |
Likes: working out with friends, lunchtime walks with labmates
Dislikes: tracking every step
Goals: feel less stressed out, manage her diabetes
Challenges: struggles with hybrid work arrangement when pressured to be in lab all the time
Uses rewards $ on: overnight yoga retreat in Monterey and stuffed toy otter for niece
| Activity | Points |
| Getting Started | |
| Activates account via SSO and completes registration | 2,000 |
| Stanford Programs | |
| Does BeWell Check-in | 2,000 |
| Attends 2 (1-2 hr) Healthy Living offerings in real time | 4,000 |
| Gets Lifestyle Coaching (one session) | 4,000 |
| Watches 1 Healthy Living recorded webinar | 1,000 |
| Does faculty and staff fitness classes for 3 quarters | 15,000 |
| Attends Wellness Fair | 1,000 |
| Participates in Cardinal Walk | 1,000 |
| TOTAL | 30,000 |
Likes: giving back to her community, hearing from the experts
Dislikes: broccoli
Goals: stay strong and age well, gain peace of mind
Challenges: neurological issue causes fatigue, juggling family and work demands
Uses rewards $ on: annual membership at local gym and donation to son’s school
| Activity | Points |
| Getting Started | |
| Activates account via SSO and completes registration | 2,000 |
| Stanford Programs | |
| Does BeWell Check-in | 2,000 |
| Gets BeWell Follow-up | 1,500 |
| Attends 6 (1-2 hr) Healthy Living offerings in real time | 12,000 |
| Attends one (5+ hr) Healthy Living offering in real time | 5,000 |
| Watches 5 Healthy Living recorded webinars | 5,000 |
| Preventative Care | |
| Gets annual health exam | 250 |
| Gets annual dental exam | 250 |
| Community-Building | |
| Volunteers time for 4 quarters | 1,000 |
| Is a BeWell Champion | 1,000 |
| TOTAL | 30,000 |
Likes: dancing, making jewelry
Dislikes: being asked when they’ll retire
Goals: gain more flexibility, find more time for self-care
Challenges: taking care of a parent requires a lot of their time and mental energy
Uses rewards $ on: Brazilian dance classes at their local community center, craft supplies
| Activity | Points |
| Getting Started | |
| Activates account via SSO and completes registration | 2,000 |
| Connects activity device | 1,000 |
| Logs into mobile app | 1,000 |
| Completes Health Assessment | 2,000 |
| Stanford Programs | |
| Does BeWell Check-in | 2,000 |
| Watches 5 Healthy Living recorded webinars | 5,000 |
| Participates in Bike to Work Month | 250 |
| Attends Wellness Fair | 1,000 |
| Attends Cardinal Walk | 1,000 |
| Preventative Care | |
| Gets annual health exam | 250 |
| Gets annual dental exam | 250 |
| Gets annual eye exam | 250 |
| Gets flu shot | 250 |
| Gets shingles vaccine | 250 |
| Gets annual colon cancer screening test | 250 |
| Gets annual lipid blood test | 250 |
| Activity | |
| Tracks 30 active minutes (100 points/day) 3 days a week for 10 months | 12,000 |
| Sleeps > 7 hours 20 days in a month for 2 months | 1,000 |
| TOTAL | 30,000 |
Likes: reading, going to his daughter’s soccer games, travel
Dislikes: routine
Goals: sleep better, try swimming, take a real vacation
Challenges: since having COVID over a year ago, has reduced ability to exercise; chronic back pain
Uses rewards $ toward: weekend getaway and massage
| Activity | Points |
| Getting Started | |
| Activates account via SSO and completes registration | 2,000 |
| Connects device to track sleep | 1,000 |
| Logs into mobile app | 1,000 |
| Completes Health Assessment | 2,000 |
| Stanford Programs | |
| Does BeWell Check-in | 2,000 |
| Gets BeWell Follow-up | 1,500 |
| Attends 2 (1-2 hour) Healthy Living offerings remotely | 4,000 |
| Watches 4 Healthy Living recorded webinars | 4,000 |
| Gets wellness app through Healthy Living | 2,500 |
| Preventative Care | |
| Gets annual health exam | 250 |
| Gets annual dental exam | 250 |
| Gets annual eye exam | 250 |
| Daily Cards | |
| Completes 2 Daily Cards (40 points/day), 10 days in a month for 4 months | 1,600 |
| Bonus: Completes 10 daily cards in a month (100 points/month) for 4 months | 400 |
| Healthy Habits | |
| Tracks 3 Healthy Habits (30 points/day), 20 days in a month for 4 months | 2,400 |
| Bonus: Tracks Healthy Habits 20 days in a month (200 points) for 4 months | 800 |
| Sleep | |
| Chooses sleep profile (250 points per quarter for 2 quarters) | 500 |
| Tracks sleep nightly with synched device (20 points x 75 days) | 1,500 |
| Sleeps > 7 hours a night, as tracked through synched device (50 points x 50 days) | 2,500 |
| TOTAL | 30,450 |
Likes: music, hanging out with friends, hiking with her guide dog Arrow
Dislikes: going to the gym
Goals: manage her blood pressure, eat more fresh food, explore meditation
Challenges: making time to prepare meals at home, coping with anxiety
Uses rewards $ on: new hiking boots, concert tickets, fancy leash for Arrow
| Activity | Points |
| Getting Started | |
| Activates account via SSO and completes registration | 2,000 |
| Connects activity device | 1,000 |
| Logs into mobile app | 1,000 |
| Sets well-being goal | 200 |
| Sets interest areas | 100 |
| Stanford Programs | |
| Does BeWell Check-in | 2,000 |
| Gets BeWell Follow-up | 1,500 |
| Listens to 2 Healthy Living recorded webinars | 2,000 |
| Attends Wellness Fair | 1,000 |
| Participates in Cardinal Walk | 1,000 |
| Gets wellness app through Healthy Living | 2,500 |
| Preventative Care | |
| Gets annual health exam | 250 |
| Gets annual dental exam | 250 |
| Daily Cards | |
| Completes 2 Daily Cards (40 points/day), 10 days in a month for 9 months | 3,600 |
| Bonus: Completes 10 daily cards in a month (100 points/month) | 900 |
| Activity | |
| Takes 5,000 steps/day (50 points/day), 20 days in a month for 10 months | 10,000 |
| Donates blood x 2 | 500 |
| Volunteers time | 250 |
| TOTAL | 30,050 |