The Knowing-Doing Gap: Applying Business Best Practices to Personal Well-Being

November 14, 2019|1:00pm

In their ground-breaking book The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action, Stanford professors and authors Jeffrey Pfeffer and Robert I. Sutton discuss why our actions often don’t match our ideals and what we can do about it. Almost 20 years later, the insights from this book still ring true. And while the authors’ research is drawn from the corporate world, many of their take-aways apply for individuals as well.

You are invited to join Jeffrey for a presentation and panel discussion of the key elements of the Knowing-Doing Gap and how they apply to the health and wellness choices we make as individuals. The panelists will discuss the key components to successfully translating knowledge into sustainable behavior change, such as building upon successively more ambitious short-term goals that fit into the realities of people’s existing routines, identifying barriers to success, and modifying goals when we experience inevitable setbacks. All attendees with paid registration will receive a copy of the book.

Register Here